On September 28, the opening and closing ceremonies of the 31st Summer Universiade Summer Games were announced at the opening and closing ceremonies of creative copywriting results and the "Universal Channel" all-media matrix platform launch ceremony was held in Tianfu International Financial Center.
Executive Deputy Minister of the Propaganda Department of the CPC Chengdu Municipal Committee, Director of the Municipal Civilization Office, Deputy Minister of the Opening and Closing Ceremonies of the Chengdu Universiade Executive Committee, Deputy Director of the Press and Propaganda Department of the Chengdu Universiade Executive Committee Zhang Yingming, Director of Chengdu Radio and Television Station, Chengdu Universiade Executive Committee Li Chuan, Executive Deputy Director of the Opening and Closing Ceremonies Department, Second Inspector of the Propaganda Department of the CPC Chengdu Municipal Committee, Liang Hong, Full-time Deputy Director of the Press and Propaganda Department of the Executive Committee of the Chengdu Universiade, Xie Yizhao, Deputy General Manager of Sichuan Telecom, Zhang Xuewen, Deputy Director of Chengdu Municipal Bureau of Culture, Broadcasting and Tourism , Sheng Gang, Deputy Director of Chengdu Sports Bureau, Gu Jianming, Chairman of Chengdu Football Association, attended the event, and Yao Xia, Executive Deputy General Manager of Chengdu Xingcheng Football Club, attended the signing ceremony.
At the event site, the club’s executive deputy general manager Yao Xia, China Telecom, Chengdu Sports Institute and other units’ representatives jointly signed a strategic cooperation agreement with Chen Haiquan, deputy director of Chengdu Radio and Television, and planned to discuss major sports events, national fitness activities, and integrated media. Propaganda, technological innovation research and development, talent training exchanges and other aspects reached strategic cooperation, all units will be based on the principle of resource sharing, mutual benefit and mutual benefit, combining "seeking competition" and "seeking city", serving the Universiade, mobilizing citizens, and marketing the city .
In the next work, "Xingcheng Football" will serve as a city card of Chengdu, shouldering the responsibility of cheering for the Universiade and helping the Universiade, and working together to present the wonderful and diverse Chengdu Universiade to the world panorama, so that the vitality is The city bursts out to welcome the arrival of the Universiade and contribute to Chengdu's construction of a world-famous event city!